![]() ![]() While food orders didn’t increase in the study, drink and dessert orders went up. Why? Because a study shows that slower tempo music will encourage patrons to stick around and spend up to 40 percent more on drinks and desserts. Instead, play slow tempo restaurant background music. When you have a lull in customer traffic – maybe mid-afternoon or early evening – don’t try to energize patrons with loud or lively music. Ready to press play on boosted sales? Let’s do this… Tip #1) Play Slow Tempo Music During Slower Dayparts to Speed Up Drink Sales ![]() On the flip side, no music or just random music can actually hurt sales. Why does the right restaurant or bar playlist matter? Studies by Soundtrack Your Business, the Spotify-backed playlist tool, show that music that meshes with your brand concept increases food sales by up to 15.6 percent. Once you’ve figured out your licensing, now comes the fun part: planning your perfect restaurant background music playlist. ![]() The 8 Bar and Restaurant Background Music Tactics You may need to first pay licensing fees to a PRO such as BMI, ASCAP, or SESAC. You can’t just play your perfect Spotify playlist (unless it’s a business account), turn on satellite radio, or even hire a live cover band. IMPORTANT: Be a Restaurant Background Music PRO…Avoid Expensive Fines and Copyright Infringementīefore you turn on that restaurant background music, familiarize yourself with the rules surrounding PROs (Performing Rights Organizations) using the National Restaurant Association’s free guide. We share 8 reasons to put restaurant background music at the forefront of your bar business plan – and how to do it. Recent studies show that the right music can boost food and drink sales from 15.6 to 40 percent. Think restaurant background music is no big deal? It’s time to change your tune. ![]()
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